As part of our expertise series, we introduce the experts on our platform: Henrike Berg is a consultant and systemic coach specialising in communication and innovation. She supports companies in meeting the requirements of digital change and new markets, shaping change processes and communicating them effectively both internally and externally.
“For years, I have been passionate about advising people and companies who are driving the innovation landscape of my home city of Hamburg forward with good concepts. As I like to deal with transformation and development processes, I particularly enjoy working with start-ups and founders. Especially with young companies, a lot is in the making and it is important to take an interdisciplinary and holistic view of what measures make sense and what is needed for a meaningful market positioning, for example,” explains Henrike Berg in the expert interview.
Henrike Berg would therefore like to support start-ups with brand positioning, sharpening their business model, communication work and the development of thought leadership.
Positioning and communication
The expert emphasises the importance of clear communication both within a company and externally. Henrike Berg’s work includes the development of communication strategies, addressing future topics and, as an important basis, sharpening the brand identity for successful and target group-orientated communication.
Innovation as the key
Henrike Berg also advises teams on developing a digital and future-orientated mindset and establishing a sustainable culture of innovation. Her work includes designing business model innovations with design thinking, analysing and developing innovation strategies and conducting innovation labs.
Rethinking leadership
At a time when good leadership and new leadership are becoming increasingly relevant, Henrike Berg also offers start-ups valuable support in terms of leadership. She coaches young managers in particular to fulfil their role effectively, strengthen their personal profile and communicate appropriately. Through her work, she promotes empathetic leadership that recognises and promotes the strengths of employees.
Her philosophy
Henrike Berg is convinced that the future needs new development spaces and innovative solutions. Her approach is creative, interdisciplinary, collaborative and resource-orientated. She firmly believes that the combination of human creativity and entrepreneurial performance leads to real value creation. Her professional career, which has taken her from creative agencies to the Hamburg start-up scene to the Spiegel publishing house, shows her deep roots in the fields of communication, marketing and innovation.
Insights and experiences
“As a self-employed consultant, I know what it means to position yourself correctly on the market and build a solid business. I also took part in the Music Worx incubator many years ago with a start-up idea and launched an online magazine. I have also been supporting companies and founders with their individual challenges for a long time,” says Henrike Berg about her own start-up experience.
For start-ups that want to succeed in today’s fast-paced and digital world, Henrike Berg not only offers in-depth expertise, but also a passion for her work. Her expertise and approach make her a valuable resource for anyone who wants to face the challenges of the future and achieve sustainable success.
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