Toolbox: Marketing & Sales


15:00 - 17:00


Online event
The access data will be sent by email after registration.

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Do you want to stand out from the crowd with your start-up idea, do you have a unique offering, but don’t know how to reach your target group?

In this workshop you will learn the important basics of marketing and sales (and what the difference is!) in a young startup. Together we will work out how to understand and reach your target market and how to formulate your own value proposition that will set you apart from the crowd. We also show you how you can measure the effectiveness of your marketing activities.

We will give you important ideas to help you plan your own cost-effective marketing and sales toolkit.

Would you like to bring your own startup idea and work on it with others? Let us know – we look forward to a brief description of your idea and will be happy to plan it if possible.

The event will be held in English.

The Toolbox series

The start-up toolbox workshop series is aimed at people interested in starting a business, both with and without their own business idea, from the university environment in the Hamburg metropolitan region.


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Toolbox: Marketing & Sales
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Porträt von Lizzy Harmstorf

Elizabeth Harmstorf
Startup Consultant


Online event
The access data will be sent by email after registration.



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Startup survey 2024

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We are constantly striving to provide you with even better support. But we can only improve our offerings if we know the startup ecosystem in the Hamburg metropolitan region. We therefore ask you to take part in our short survey and give us an insight into your challenges and needs. All anonymously and in compliance with data protection regulations, of course.

All participants will be entered into a prize draw to win a thank-you gift to support you on your startup journey.