Toolbox: Market & Competition
Market & Competition
A market assessment and a competitive analysis are part of the standard content of every pitch deck and business plan. However, especially in the early start-up phase, the available market information is usually limited. In our workshop, you will learn how to create a simple but meaningful market assessment and a well-founded competitive analysis based on your target group definition.
The session is held online.
Access data will be sent after registration.
Event language is German.
Lecturers: Henrik Hopp-Piepho and Felix Krieg
The online workshop series is aimed at people from universities and research institutions in the Hamburg metropolitan region who are interested in setting up a business, whether they have their own business idea or not. In the individual sessions, methods and tools are taught and applied together to give you helpful tools for your entrepreneurial journey. Although the content of the units builds on each other, it is also possible to participate in individual units.
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