Start-up toolbox: Marketing & Sales
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That’s what it’s all about
The best idea only becomes a business with customers. But where and how do they find out about your offer? How do they get the product or service? How much are they willing to pay and how do you communicate with them?
This workshop on marketing and sales will help you answer these questions, which are vital to a startup’s survival
The description
The founding concept is in place. Now it’s time to connect with the market. Your (future) customers need to learn about what you’re offering and be able to use or purchase it at a price that’s fair to both sides and in the simplest way possible. That’s where marketing and sales come into play.
Together with you, we’ll work out how to sharpen the USP of your offering for your target audience—why exactly should prospective customers buy from you? Also, which marketing tools are the right fit for your target audience? To that end, we’ll present various marketing techniques and
-tools and distribution channels that will help you develop your brand and establish a presence in the market.
Target group
The start-up toolbox is aimed at people interested in setting up their own business, with or without their own business idea, from the university environment in the Hamburg metropolitan region.
Language
German
Barrier-free
No
Registration
Contact
Harald Bartsch
Start-up consultant TUHH
Nils Neumann
, Director of Startup Support at TUTECH
Veranstalter
Infos & Anmeldung
Organizer
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