{"id":33017,"date":"2019-12-17T08:00:40","date_gmt":"2019-12-17T07:00:40","guid":{"rendered":"https:\/\/startupport.eu\/startup\/ho%ce%bbos\/"},"modified":"2026-02-11T19:37:01","modified_gmt":"2026-02-11T18:37:01","slug":"ho%ce%bbos","status":"publish","type":"startup","link":"https:\/\/startupport.de\/en\/startup\/ho%ce%bbos\/","title":{"rendered":"ho\u03bbos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33017\" class=\"elementor elementor-33017 elementor-32954\" data-elementor-post-type=\"startup\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79ec1aeb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79ec1aeb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf646ff\" data-id=\"cf646ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7855be0 elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"7855be0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/startupport.de\/en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" 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class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Startups<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354c92f elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"354c92f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ho\u03bbos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c7ec429 elementor-section-stretched elementor-reverse-mobile startup_info elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c7ec429\" data-element_type=\"section\" data-e-type=\"section\" id=\"startup_info\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2dfe360\" data-id=\"2dfe360\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5fc9dfb0\" data-id=\"5fc9dfb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66281eab elementor-widget elementor-widget-heading\" data-id=\"66281eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ho\u03bbos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4540feb elementor-widget elementor-widget-image\" data-id=\"4540feb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"350\" height=\"151\" src=\"https:\/\/startupport.de\/wp-content\/uploads\/2019\/12\/hoalos-logo.jpg\" class=\"attachment-large size-large wp-image-33223\" alt=\"\" srcset=\"https:\/\/startupport.de\/wp-content\/uploads\/2019\/12\/hoalos-logo.jpg 350w, https:\/\/startupport.de\/wp-content\/uploads\/2019\/12\/hoalos-logo-300x129.jpg 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c9bf17 elementor-widget elementor-widget-text-editor\" data-id=\"9c9bf17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Business idea:<\/strong> 3D navigation<\/p>\n<p><strong>Industry:<\/strong> Automotive<\/p>\n<p><strong>Year founded:<\/strong> 2020<\/p>\n<p>The startup ho\u03bbos develops a navigation system with augmented reality and 3D parallax effect<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4efbcde3\" data-id=\"4efbcde3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76068e84 elementor-widget elementor-widget-post-navigation\" data-id=\"76068e84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/startupport.de\/en\/startup\/lablicate\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\"><\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/startupport.de\/en\/startup\/curvature-games\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\"><\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1991a3cd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1991a3cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5805ba22\" data-id=\"5805ba22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b59e978 elementor-widget elementor-widget-text-editor\" data-id=\"3b59e978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Category<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-edc3bea\" data-id=\"edc3bea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-447bc46e elementor-widget elementor-widget-jet-listing-dynamic-terms\" data-id=\"447bc46e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-terms\"><a href=\"https:\/\/startupport.de\/en\/?taxonomy=startup-tags&term=autoindustrie-en\" class=\"jet-listing-dynamic-terms__link\">Autoindustrie<\/a><a href=\"https:\/\/startupport.de\/en\/?taxonomy=startup-tags&term=technologie-en\" class=\"jet-listing-dynamic-terms__link\">Technologie<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f7259f1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f7259f1\" data-element_type=\"section\" data-e-type=\"section\" id=\"ueberblick\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"jet-sticky-column elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ea44716 elementor-hidden-phone\" data-jet-settings=\"{&quot;id&quot;:&quot;ea44716&quot;,&quot;sticky&quot;:true,&quot;topSpacing&quot;:100,&quot;bottomSpacing&quot;:50,&quot;stickyOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;behavior&quot;:&quot;default&quot;,&quot;zIndex&quot;:1100}\" data-id=\"ea44716\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2992a33a\" data-id=\"2992a33a\" data-element_type=\"column\" data-e-type=\"column\" id=\"ueberblick\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5013ef3 elementor-widget elementor-widget-post-info\" data-id=\"5013ef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1857bd6 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>17.12.2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-610e4043 elementor-widget elementor-widget-heading\" data-id=\"610e4043\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"ueberblick\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ho\u03bbos: A 3D navigation experience against distractions in road traffic<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf6592e elementor-widget elementor-widget-text-editor\" data-id=\"2bf6592e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>The number one cause of accidents in road traffic is distraction: the aim of the start-up ho\u03bbos is therefore to develop an intelligent system to combat this. With the help of augmented reality and the 3D parallax effect, the driver should gain a better overview of what is happening. <\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31988e20 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31988e20\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-224acc2d elementor-hidden-phone\" data-id=\"224acc2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b27b48f\" data-id=\"3b27b48f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b86498f elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"b86498f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"599\" src=\"https:\/\/startupport.de\/wp-content\/uploads\/2023\/06\/holos.jpg\" class=\"attachment-large size-large wp-image-32956\" alt=\"\" srcset=\"https:\/\/startupport.de\/wp-content\/uploads\/2023\/06\/holos.jpg 1000w, https:\/\/startupport.de\/wp-content\/uploads\/2023\/06\/holos-300x225.jpg 300w, https:\/\/startupport.de\/wp-content\/uploads\/2023\/06\/holos-768x575.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Das ho\u03bbos-Team entstand 2013, als sich Marie-Christine K\u00f6nig und Mohamad Hamed Jalalzada im Rahmen ihres Studiums an der HAW Hamburg kennengelernt haben.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a30b920 elementor-widget elementor-widget-text-editor\" data-id=\"4a30b920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marie-Christine K\u00f6nig, Ekaterine Gelashvili and Mohamad Hamed Jalalzada received an &#8220;EXIST-Gr\u00fcnderstipendium&#8221; from the Federal Ministry of Economics in November 2019 with their start-up ho\u03bbos. The young scholarship holders are now receiving support from the nationwide start-up program at HAW Hamburg, which supports students, graduates and scientists from universities who want to realize their start-up idea. For one year, they receive a basic salary, a budget for material resources and appropriate coaching. &#8220;At the end of EXIST, we want to have developed a prototype. That is a must. We are also working on follow-up financing,&#8221; says Marie-Christine ambitiously.   <\/p>\n<p>The aim of ho\u03bbos is to develop an intelligent system to reduce &#8220;distraction at the wheel&#8221;. According to a study, this is the number one cause of accidents: every second driver uses their smartphone or looks down at the navigation system while driving. ho\u03bbos wants to use a 3D navigation experience to ensure that drivers do not have to take their eyes off the road. As no projection is used (as with a conventional head-up display, for example), the system also enables viewing from every angle of the vehicle and therefore for every occupant. This is easier on the eyes and also reduces the risk of accidents caused by distraction. &#8220;We want to make road traffic safer, because around 60 percent of accidents are caused by distracted driving. We have to reduce this figure! If you are distracted for just one second at 50 km\/h, for example by looking at the navigation system, you are basically driving blind for around fourteen meters. That&#8217;s a relatively long distance without any real control &#8211; even at local speed,&#8221; explains Mohamad. A survey conducted by ho\u03bbos with over 1,000 participants revealed that over 80 percent feel distracted by a navigation system. The young start-up saw this as an opportunity to develop something relevant: ho\u03bbos&#8217; answer to the problem is a new type of navigation system based on artificial intelligence, augmented reality and the 3D parallax effect. This makes it possible to integrate 3D models, such as the navigation system&#8217;s turn arrows, directly into the real street scene. This means that the driver no longer has to take their eyes off the road to look for directions.         <\/p>\n<p>Two cameras are used for this &#8211; one facing the road and one facing the driver. The camera facing the road works with artificial intelligence &#8211; this is Marie-Christine K\u00f6nig&#8217;s field of work. Road signs, road markings and obstacles are recorded and recognized. This data is then processed and displayed with the help of augmented reality and the 3D parallax effect &#8211; this is Mohamad Hamed Jalalzada&#8217;s area of responsibility. The camera pointing into the passenger compartment records the driver and calculates the position of the head in relation to the camera. With this information and the use of the 3D parallax effect, the three-dimensional virtual objects can be adjusted in perspective. This allows the driver to see the display at a certain distance outside the vehicle.      <\/p>\n<p>It all sounds promising at first, but the young start-up was quickly brought back down to earth: &#8220;When we presented our idea to the first representatives of the automotive industry, they told us about their concerns regarding the necessary approvals. This is a problem in Germany in particular,&#8221; says Mohamad. &#8220;Before you get into this industry, you&#8217;ll go bankrupt because of the approvals,&#8221; were the words of one representative. ho\u03bbos therefore decided to rely on several pillars: The product is designed so that it can be used in all kinds of means of transportation and also in other industries that call up visual aids in a wide variety of passenger compartments, such as trucks, buses, trains, but also planes or ships. What is particularly important, however, is that it can be expanded as required for autonomous driving. The founders have also set their sights on the visual advertising industry and the retail sector. &#8220;We were recently in talks with two companies in this area. At trade fairs in particular, our analytical camera and the three-dimensional display offer good opportunities to present the products on display in an attractive way and attract the customer&#8217;s attention. But the system can also be used in the field of outdoor advertising: the camera recognizes a person&#8217;s gender and aligns the visual offer to their characteristics. For example, if a woman is recognized, she can be offered an appealing beauty product, etc.,&#8221; reports Marie-Christine. &#8220;We are implementing a pilot project for this in spring 2020 with a chain of stores that has around 250 stores across Europe,&#8221; adds Mohamad.      <\/p>\n<p>The ho\u03bbos team was formed in 2013 when Marie-Christine K\u00f6nig and Mohamad Hamed Jalalzada met as part of their studies at HAW Hamburg. Marie-Christine, born in Villingen-Schwenningen, had just moved with her parents to the suburbs of Hamburg. Mohamad Hamed Jalalzada already had a long journey behind him: born in Kabul, Afghanistan, he moved to Pakistan at the age of two, fled to the Czech Republic seven years later, from there to Karslruhe and finally to his family in Hamburg. Together they studied mechatronics (B.Sc.) and then automation technology (M.Sc.). Mohamad then met Georgian Ekaterine Gelashvili, a social economics student with a Bachelor&#8217;s degree in finance and accounting, about five years ago while waiting tables &#8211; a good addition to the start-up&#8217;s skillset. They worked together on the successful EXIST application in 2018, since when Ekaterine has been part of the team as CFO and supports ho\u03bbos in the areas of marketing and finance.     <\/p>\n<p>The start-up received its first support in 2016, during her bachelor&#8217;s degree. At that time, their project was still an app. Mohamad&#8217;s brother told him about the start-up service at HAW Hamburg: &#8220;We engineering students don&#8217;t tend to have much to do with start-ups, but the business administration students already knew about the service,&#8221; says Mohamad. So they introduced themselves to Angela Borchert, applied accordingly and were given an office. Along the way, they studied, attended various consultations and also worked as a student trainee at another start-up to gain experience.    <\/p>\n<p>&#8220;We were then recommended the &#8216;Calls for Transfer&#8217; (C4T) program launched by Tutech in summer 2018,&#8221; says Marie-Christine. The program promotes the transfer of ideas, knowledge and technology at Hamburg&#8217;s state universities by supporting project applications with up to 30,000 euros. However, her application was rejected. &#8220;However, the detailed feedback from Anke Kayser helped us immensely to improve our general approach to applications. At the same time, we got to know beyourpilot    &nbsp;<span style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: -0.3px;\">(Note: The university network <\/span><span style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: -0.3px;\">&#8220;beyourpilot<\/span><span style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: -0.3px;\">&#8221; has been called since July 2023 <\/span><span style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: -0.3px;\">&#8220;Startup Port<\/span><span style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: -0.3px;\">&#8220;)<\/span><span style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing );\">which was in the process of being created. The start-up platform now helps us a lot with networking and gives us attention and a good overview of possible support,&#8221; reports Mohamad.   <\/span><span style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: -0.3px;\">&nbsp;<\/span><span style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: var( --e-global-typography-text-letter-spacing );\">&#8220;Ekaterine, for example, studied at the University of Hamburg and experienced different support options there than we did at HAW, for example. It&#8217;s good that beyourpilot has now made it less important which Hamburg university or research institution you attend in order to receive optimal start-up support. The Hanseatic city needs to network better so that we can make a real difference.&#8221;<\/span><\/p>\n<p>Further information: <a href=\"http:\/\/www.holos-ai.de\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.holos-ai.de\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is a brief description<\/p>\n","protected":false},"featured_media":32956,"parent":0,"template":"","meta":{"inline_featured_image":false,"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","footnotes":""},"startup-tags":[161,164],"class_list":["post-33017","startup","type-startup","status-publish","has-post-thumbnail","hentry","startup-tags-autoindustrie-en","startup-tags-technologie-en"],"_links":{"self":[{"href":"https:\/\/startupport.de\/en\/wp-json\/wp\/v2\/startup\/33017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startupport.de\/en\/wp-json\/wp\/v2\/startup"}],"about":[{"href":"https:\/\/startupport.de\/en\/wp-json\/wp\/v2\/types\/startup"}],"version-history":[{"count":4,"href":"https:\/\/startupport.de\/en\/wp-json\/wp\/v2\/startup\/33017\/revisions"}],"predecessor-version":[{"id":57756,"href":"https:\/\/startupport.de\/en\/wp-json\/wp\/v2\/startup\/33017\/revisions\/57756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startupport.de\/en\/wp-json\/wp\/v2\/media\/32956"}],"wp:attachment":[{"href":"https:\/\/startupport.de\/en\/wp-json\/wp\/v2\/media?parent=33017"}],"wp:term":[{"taxonomy":"startup-tags","embeddable":true,"href":"https:\/\/startupport.de\/en\/wp-json\/wp\/v2\/startup-tags?post=33017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}