The French scaleup Naboo has chosen Hamburg as its new location—a clear sign of the international appeal and competitiveness of the local startup ecosystem.
With its focus on innovative event and team experience solutions, Naboo finds itself in Hamburg amidst a dynamic ecosystem of startups, established companies, and strong network structures. This decision underscores the importance of well-connected innovation hubs with access to talent and collaboration opportunities—factors that help young companies scale and strengthen the exchange between academia, industry, and startups.
Similarly, the services offered by Startup Port—which supports startup teams in their early stages as they transform innovative, knowledge-based ideas into businesses—help create optimal conditions for their development and networking.
The Hamburg Startup Monitor 2026 also shows that Hamburg’s growing international character is an advantage for the city as a startup hub: International founders highlight this as an important location factor.
For more information on Naboo’s decision regarding its location, see the article by Startup City Hamburg.
