Sales Training for Founders with a Background in Academia
Here’s what it’s all about
What can you expect?
In this interactive workshop, we’ll prepare you for typical sales situations in a practical way: Together, we’ll define your target audience and the key benefits of your idea.
Then, in small groups, we’ll practice specific sales pitches, and everyone will receive direct peer feedback.
At the end, you’ll receive a workbook to continue working on your project.
After one week, we’ll have a feedback call with you so you can immediately apply your sales pitch in important conversations.
Feedback Call after one week:
November 9, 2026, from 1:00 p.m. to 2:00 p.m.
Our Coaches – Who Will Lead You Through the Workshop?
Prof. Dr. Christian Boris Brunner
… is an expert in brand building, positioning, and storytelling.
Christian has been working in brand building, positioning, and storytelling for over 20 years. In addition to various projects for brands such as eBay, Fujitsu-Siemens, and Miele, he established the global marketing function at a leading global packaging manufacturer and was responsible for the product launch process for new innovations in EMEA, Asia, and Africa, managing six-figure budgets.
Christian founded his own inclusive fashion startup, which quickly gained attention from dpa, FAZ, Gala online, NDR, RTL, Süddeutsche, and others. As an independent brand consultant, he has supported over 250 founders and startups and delivered more than 500 workshops and keynote speeches. He has received various awards for his work, including the German Brand Award (2nd place), the German Market Research Award (2nd place), and the Gründergeist Award (1st place).
Lena Aljona Siebert
… is an independent business and financial consultant who helps female founders and solo entrepreneurs build a solid business foundation.
Her focus is on service offerings, pricing, lead generation, and sales. After all, a good idea alone doesn’t attract customers. What matters most is clearly conveying the benefits of your offering, reaching the right target audience, and confidently communicating the value of your services.
Having built her own company, THE LIFE DESIGN LAB, Lena understands the challenges founders face from firsthand experience. She combines strategic thinking with a direct, human approach to selling. For her, this isn’t about persuasion—it’s about taking a close look: Does the offering suit the client? Does it truly solve her problem?
It is precisely this perspective that she brings to the workshop. She shows how founders can position their ideas more clearly, communicate more persuasively, and appear more confident when speaking with potential customers, so that the end result is an offer that is understandable, relevant, and truly needed.
Who is this for?
Founders who want to present their idea persuasively in sales situations and to investors.
What you should bring to the table:
Your brilliant idea, an openness to constructive feedback on an equal footing, and the motivation to help each other grow.
Participation
: When you register, please briefly tell us what motivates you to participate in this workshop.Language
German
Accessible
No
Registration
by October 29, 2026
Christine Tiedemann
Project Manager Startup Port
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